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It is important that we keep your data safe and secure. So you’re clued up, here’s why we need it and how we use it.


1. Just for you

We will only use your data to facilitate your experience.


2. Lock and key

We will treat your data like it’s our own.


3. To the point

We’ll always communicate with no bells and whistles, and we have your back – no nonsense, no surprises.


4. No spam

You decide what and how you hear from us.


5. Just the essentials

Your info won’t just sit around – if we don’t need it, we’ll delete it.


Protecting Your Privacy

At Althie Lifestyle Limited, we are 100% committed to protecting your privacy and security. 


How we get your info

Most of the information you provide us with happens when you’re engaging with us and our brand. This could be anything from browsing the site, to purchasing and registering for email updates.


When ordering products, you may provide us with personal information including your name, email address, delivery address, phone number, payment details, date of birth and other general marketing preferences.


We may also receive information from you via you entering one of our competitions, participating in any feedback questionnaires around your shopping experience with us, and from any communication you may have with our customer services team.


Sharing your information

We do not, and will not, sell any of your personal data to any third party. We want to earn and maintain your trust, and we believe this is absolutely essential in order do that.

However, we share your data with the following categories of companies as an essential part of being able to provide our services to you:

  • Companies that do things to get your purchases to you, such as payment service providers, warehouses, order packers, and delivery companies

  • Professional service providers - such as marketing agencies, advertising partners and website hosts, who help us run our business

  • We use third-party cookies from Trustpilot


You may choose to take advantage of some of our additional services, in which case, depending on your choices we may share your data with the following categories of companies to fulfil the services you have asked for:

  • Social Media sites (for example if you choose to link your accounts to us) and other companies approved by you

  • Other third party payment providers, when you choose to use their payment services

  • We use third-party cookies from Trustpilot


We may also provide third parties with aggregated and anonymised information and analytics about our customers. However, we will make sure that it does not identify you.


Marketing messages

If you have permitted us to do so, we’ll send you marketing messages to keep you up to date with our goings on with our products and services. 


How to stop marketing messages from Althie Lifestyle Limited

  • Emails: click on the ‘unsubscribe’ link in any marketing email you receive, so you can unsubscribe from that method of communication. 

  • Text Messages: text “stop” to the number provided within the communication and this will unsubscribe you from that method of communication. 

  • Any method of Marketing: contact our Customer Care team. Once you do this, we will update our records to ensure that you don’t receive further marketing messages. 


If you tell us you don’t want to receive marketing messages it will take a few days for our systems to be updated, so we ask for your patience as you might get messages from us while we process your request. 


Please note that opting out of marketing messages will not stop service communications, such as order updates, or where you have asked for a specific ‘back in stock’ notification. 


Keeping your information

We’ll hold on to your information for as long as you continue to be an Althie Lifestyle Limited customer, and for as long as we are required to keep it to ensure we meet our legal requirements.   


If you no longer wish to be a customer you can contact our Customer Care team to let us know. However, we have a legal requirement to keep some of your personal data even after you have asked us to delete it. We will only keep what we absolutely need to, and only to make sure we can meet our legal or regulatory requirements, resolve disputes, prevent fraud and abuse, or enforce our Terms & Conditions. 


Your rights

You have a lot of rights relating to your personal information, these are:

  • The right to be informed about how your personal information is being used (a la this privacy notice)

  • The right to access the personal information we hold about you

  • The right to request the correction of inaccurate personal information we hold about you

  • The right to request that we delete your data, or stop processing it or collecting it, in some circumstances

  • The right to stop direct marketing messages

  • The right to withdraw consent for any consent-based processing (at any time)

  • The right to complain to your data protection regulator - in the UK, the Information Commissioner’s Office


If you want to exercise your rights, have a complaint, or just have questions, please contact us. As a starting point, we have 30 days in which to respond to you. Our contact details can be found at the end of this Policy.


Changes to how we Protect Your Privacy

We may change this page from time to time, to reflect how we are processing your data at the time. 


If we make significant changes, we will make that clear on this website, or by some other means of contact such as email, so that you are able to review the changes before you continue to use Althie Lifestyle Limited’s services. 



We may use cookies when you visit our site. Where this is the case, you can control these through your browser settings. You can find out how to manage cookies on your devices below.


What are cookies?

Cookies are data files that hold small amounts of info and are stored on your device (computer, smartphone etc) when you first visit a website.


How do we use them?

We use cookies for:

  • essential operations, like site navigation

  • allowing you to add items to your shopping bag or to your Saved Items

  • analysing visitor numbers and behaviours (e.g. pages that are frequently visited)

  • measuring the success of our advertising campaigns, offers and communications

  • targeting suitable advertising messages

  • understanding which Affiliates have helped us reach out to new customers, or have promoted our products on their websites


What types of cookies do we use?

There are four main types.


  1. Site functionality cookies – these allow you to navigate the site and use our features, e.g. “Add to Bag” and “Save for Later”.

  2. Site analytics cookies – these cookies allow us to measure and analyse how our customers use the site, to improve its functionality and your shopping experience.

  3. Customer preference cookies – when you're browsing or shopping omn our website, these cookies will remember your preferences (e.g. your language or location), so we can make your shopping experience as seamless as possible, and more personal to you.

  4. Targeting or advertising cookies – these are used to display ads that are relevant to you. They can also limit the number of times that you see an ad, and help us measure the effectiveness of our marketing campaigns.


How to manage cookies

Most browsers allow you to manage cookies saved on your device (go to the help section of your browser for assistance). Don’t forget, if you modify your settings to block all cookies, you may not be able to access parts of our site or our service that are dependent on them.


Contacting us

We always want to hear from our customers. If you:

  • Have any questions/feedback pertaining to this notice

  • Would like us to stop using your information

  • Want to exercise any of your rights as set out above, or have a complaint


Please don’t hesitate to contact our Customer Care team, who will be happy to answer any questions you may have. 

You can contact us by dropping us a line at  

Or if you prefer, you can write to us at:

Althie Group, PO Box 2202, Croydon, CR90 9UZ, United Kingdom

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